Devil's Due is a family of brands that experiments to create, incubate, and launch pop culture concepts out into the world.

We are a laboratory for creativity not only from character and story development, but in new business strategies throughout the pop culture sphere. It's simple - we work to cultivate our core tribes of fans and followers, giving them what they want using our experience and infrastructure to do so in ways both traditional and unexplored.

Publishing is dead, long live publishing!

We are experiencing the demolition and rebirth of the new, more creative, decentralized publishing industry.

Our "geekiverse"..."ComiCulture"... whatevery you call it, is changing, and Devil's Due is a cartographer in this new uncharted land. It's too exciting of a time to let someone else draw the map, and we sure as Hell don't want the old ones. It's time to get REAL about initiating and incubating the concepts and strategies that will carve out the future comic experience. It's time to boldly go where... well, you know.

So hello again to our four color friends, the yo joe junkies, the micronuts, the hackers and slashers, and the dark elf evangelists.

Devil's Due has never been content to sit and wait for things to evolve, and isn't about to start now. It's true, a few years ago the universe threw some hurdles at us the size of small MOONS, and the old DD had to sit in the cornery while coach yelled at us, but even that couldn't squash an idea. Challenges that crushed companies with much larger budgets than ours have only made the core essence of Devil's Due stronger, with a renewed perspective. The idea virus is back, and pushing this evolution forward to form the new generation of comic and pop culture inspired projects.

At the helm, a "back to basics" Blaylock, founder of the original DDP, returns with a trademark passion to conquer new creative territory, once again shake up comics, and rebuild the Devil's Due tribe bigger than before. But this time, with a lot more experience, and some seriously upgraded, socially integrated, bionic technology not even thought of 10 years prior.

Gone is the need for traditional distribution monopolies and ancient sales channels. Be it digital exclusives, crowd sourcing, direct-to-retailer editions, or free content backed by big mega-corporate sponsors, what matters is the development of the concept & characters and getting it to those ready to enjoy the Hell out of it.

In 2012 we can release a printed book on shelves, or give out digital downloads with the purchase of apparel, posters or flash drives - the possibilities are endless, and we're in a unique position - with a wealth of experience yet little overhead -  to leverage our brand to make moves while our peers are still entrenched in the old models.

We're quite happy to be the laughing marauders in the post-print-publishing-apocalypse, roaming the outskirts of the badlands, carving out a new territory. So bring it on! We're sure it's going to inspire a spur of creativity not seen in a very, very long time.