Devil's Due's mission is two-fold.
ONE: Our goal is to achieve success through the proliferation of comic pop culture. This includes traditional publishing, but in no way can a company be held to the old models of printing and distributing to get its ideas to the world. We do not define success by having 10 titles selling each month on the stands, or charting in a distributor top ten. We define the success by a project being creatively fulfilling, high quality, clearly finding its audience, and turning a solid financial profit. This may mean that a concept or story is better told in a digital format, or even via a series of T-shirts or prints. To pigeon-hole ideas anymore is fatal. We are INSPIRED by comic books, geek culture, pop culture (it goes by many names, and if you have to ask for an explanation then you'll likely never get it), but we are an embracer of experimentation and exploration. We are not waiting for a path in the new 'transmedia' jungle of new-publishing - we're DRAWING THE MAPS! Sometimes that might lead us to dead ends, or even a tribe of dangerous indigenous surprises, but that's why behind us is a wealth of experience and history to welcome the challenge with open arms.
TWO: We've got some serious work to do in the form of Project Rectify. This is the final stage of a long process of repairing damage from the economic recession's hit on the old Devil's Due Publishing. Click on the link to see more.
Every project produced by the new Devil's Due will be supporting Project Rectify in a major way, and it won't stop there. As soon as the old situation is behind us, Devil's Due is continuing the efforts to help pay the debts of individuals affected by OTHER companies in the comic book space.