After eight years of Devil's Due Publishing comics, and twelve years in the comic book industry, Blaylock and the company would both be hit extremely hard during the economic collapse. By 2009 all executive partners would be out of the company, returning control completely to Josh. In 2010, after a year of trying to work things out with its distributors, and a year of unresolved financial disputes, Blaylock was forced to pull the operation away. But he wasn't going anywhere.
PopCult Solutions was born, with a focus on offering creative solutions and promotional events to those in the pop culture world, while Devil's Due Publishing sat in a holding pattern, waiting for a new opportunity to arise. Meanwhile the publishing industry at large was undergoing serious changes from the economic ramifications, technological developments of e-readers and iPads, and changing tastes of comic book readers in different age brackets.
While bank bills and lawsuits poured in, unable to generate revenues without distribution, Blaylock focused on chiseling away at the debt from the ground up, renegotiating deals with creative partners and licensors, and by the end of 2011, light had appeared at the end of the tunnel.
Check back soon for more as we continue this blog on the history of the DDP family!